Introduction:-
The course process is directed to four axes:-
- The first axis is the strategic management, which is the head of the administrative pyramid in a company and works on how to choose the right strategy that will be implemented in the market, and how to choose the right strategy that will be dealt with with a competitor, and what is the correct strategy for dealing in a new market with a new product or an old current product, but it will be used in a new market.
- The second axis is marketing management. Marketing management is current tools through which each user’s decision is determined before purchasing a product.
- The third axis is human resource management, which is the backbone of companies, and this department seeks the highest productivity of employees with less effort.
- The fourth axis is risk management, which is the most important field, especially after the covid 19 crisis, and it aims at how to use the right plan to face risks at some point.
Course Outline:-
- Risk Management
1- The ten elements of operation that represent the main risk areas to the success of a business.
2- Types of risk.
3- Approaches to risk Management.
4-cCntrolling of risk.
5- Types of controls.
- HR
1- Human resources strategic role.
2- Human resources management as business partner.
3- Human resources functions.
- Marketing
1- Introduction to marketing.
2- The content & structure of the marketing plan.
3- SWOT analysis.
4- BCG Matrix.
- Strategic Management
1- What is strategy.
2- Basic elements of the strategic management process.
3- Porter 5 forces.
4- VCAP Model.
5- Situation procurement activity.
6- Terminology standards.
