Introduction:-
Strategic Management is all about identification and description of the strategies that managers can undertake so as to achieve better performance and a competitive advantage for their organization. An organization is said to have competitive advantage if its profitability is higher than the average profitability for all companies in its industry.
You Will Learn:-
1- Explain What is Strategic Management?
2- Explain What is a Strategy?
3- Describe the Strategy Statement and its Components.
4- Explain the Steps of Strategic Management Process.
5- Describe the Components of Strategic Management Process.
6- Differentiate between Strategy Formulation and Strategy Implementation.
7- Differentiate between Strategic, Administrative and Operational Decisions.
8- Describe the Qualities of a Strategic Leader.
9- Explain What is a Business Policy.
10- Describe the Structure of BCG Matrix.
11- Describe the Factors of SWOT Analysis.
12- Explain Porter’s Five Forces Model of Competition.
13- Explain What is Corporate Governance?
14- Explain What is Business Ethics?
15- Describe the Core Competency Theory of Strategy.
Course Outline:-
1- Defining Strategic Management.
2- Stages of Strategic Management.
3- Strategy Formulation.
4- Strategy Formulation Decisions.
5- Strategy Implementation.
6- Strategy Evaluation.
7- Key Terms in Strategic Management.
8- Meaning of Strategies.
9- Comprehensive Strategic Management Model.
10- Benefits of Strategic Management.( Financial & Nonfinancial )
11- Why some Firms do no Strategic Planning?
12- Pitfalls of Strategic Planning?
13- How to gain & sustain competitive advantage.
