Introduction:-
The shift in consumer purchasing behavior from traditional marketing to e-marketing after the Corona pandemic.
Course Outline:-
1- Understand the concept and importance of e-marketing and other related concepts.
2- Studying the causes of changes in consumer behavior and the trend towards e-marketing, especially after the Corona pandemic.
3- Understand the elements of the electronic marketing mix (electronic product, electronic price, electronic promotion, electronic distribution).
4- The difference between traditional marketing and e-marketing.
5- Explain the skills of dealing with e-marketing tools.
6- Analysis of competition between business organizations.
7- Knowing the obstacles that e-marketing can face.
8- Practical cases in e-marketing.
